Blog

Welcome

Golfdale Consulting Blog

31
Jan
2019

State of Small Business Global Report

Ever wish you could see how other successful small businesses operate and win in today’s environment? When you run your own business, advice comes from alldirections - but a lot of it is from people who don’t understand the hurdles you face every day.‍We partnered with TradeGecko to check in with true subject matter experts - more than 500 small and medium sized businesses just like yours. Read what we uncovered!

Read more
26
Sep
2018

Customer Experience Podcast

Tune in to Pat Perdue's podcast with Gary Edwards, where the two customer experience veterans banter about all things CX!

Read more
23
May
2018

Samples of Our Work

Interested in marketing content support but not sure how we might be able to help? We are always happy to share samples of our work and sit down with you to discuss your unique needs.

Read more
19
Feb
2018

It’s About the Tribe

A century of management science built on a manufacturing economy has done little to prepare executives for the new digitally disruptive, social terrains that they must now navigate.

Read more
14
Feb
2018

Power of Love ❤️

It's Valentine's Day and love is in the air, in stores and in the airwaves which made me muse about things we gain by loving, aside from romance. In no particular order here goes my short list:

Read more
12
Feb
2018

Understanding Empathy and Your Brand

While many companies operate under the model of “If we build it, they will come,” the most successful companies know it’s essential to understand and actively engage with a targeted customer base.

Read more
18
Jan
2018

Winning in retail in 2018

If you are striving for retail excellence, don't worry about tech trends but focus instead on emerging consumer demands. Technology merely is a means to meet evolving expectations, helping you give your clients what they want, where they want it and how they want it. Here are the top consumer trends that will continue to shape retail in 2018 and the innovations and technology that will keep you competitive in this market.

Read more
3
Aug
2017

Impact of Artifical Intelligence on the Future of Work: Employee Perspectives

Are workers nervous or excited about the future of Artificial Intelligence (AI)? We have heard Elon Musk and Mark Zuckerberg debate the impact of AI. Their contradictory prognostications that AI will either kill or save us all, the frequently heard debates that AI will either take away or improve our jobs, lead us to wonder how the rank and file of employees view the topic.

Read more
11
Jul
2017

Mobile Workplace Applications

Are desktop applications for work going the way of the Dodo bird? Well, not quite. However, as individuals are increasingly reliant on mobile technology for personal use, many employers are seizing the opportunity to increase employee productivity using mobile apps. Mobile apps are simpler to use and travel well. Mobile devices are an integral part of our lives and extending their use into the workplace makes ample sense.

Read more
12
Jan
2017

Saving Lives and Limbs With Big Data

Every day of the year, workers lose their lives on the job, and many more suffer a catastrophic injury. Almost all are preventable. Intelex Technologies, the leading software provider of Environment, Health, Safety, and Quality Management, has been capturing data on the events leading up to workplace incidents, the circumstances surrounding them, and the after-effects for over a decade. With experience from over 1,000 companies worldwide and over 1 million users, Intelex’s Data Science team is helping unlock answers on prevention of workplace injury and death. It is early days, but there are key Big Data-driven insights that challenge how companies have been approaching workplace safety up to now.

Read more
1
Dec
2016

Are We Saving Yet?

Financial Literacy Month is over today. Did most Canadians benefit from it? Despite best efforts, likely not. Soon we will get into RRSP season - commercials, flyers and other attempts to get us to save will bombard us with more "facts". I can't help but reflect on the fact that, despite all of this "education" thrown our way, the majority of Canadian taxpayers are not contributing to their RRSPs. This despite the fact that RRSPs are one of our few substantive tax benefits, incenting us to help ourselves in retirement, by allowing tax savings during our working years.

Read more
30
Nov
2016

Stepping Out of Our Echo Chambers to Drive Business Success

The world’s knowledge is at our fingertips. Yet with seemingly unlimited data to embark on our discoveries and to guide our decision making, the ability to better our understanding of the world is countered by our amplified ability only to hear what we want to hear. Social media networks so easily allow us to select the authorities we wish to follow and to search out evidence in support of our current path.

Read more
23
Nov
2016

Don't Obsess About Disruption – Obsess About Your Customers' Needs

“Deliver to the world what you would buy if you were on the other end.” Charlie Munger, Vice Chairman of Berkshire Hathaway In 1997 Clayton Christenson coined the term “digital disruption” and framed a discussion that has continued for some 20 years on how and why new market entrepreneurial ventures succeed. He described the Innovator’s Dilemma: “Well-managed companies often fail because the very management practices that have allowed them to become industry leaders also make it extremely difficult for them to develop the disruptive technologies that ultimately steal away their markets.”[i]

Read more
2
Nov
2016

Rethinking Financial Literacy

Perhaps “financial literacy” needs new branding. It sounds - and dare I say often is - boring. It is often impersonal and irrelevant. The term also sounds condescending – throwing around statistics such as only 22% of men and 15% of women possess basic financial literacy is not helpful in a vacuum and makes us feel “illiterate”. It’s like the days in school when someone told us we are bad in math (or physics or some other subject), which turned us off it for good rather than motivating us to do better. We need to reach people in authentic ways, in an approachable manner and “in the moment”. Hoping that those lacking financial “literacy” will become spontaneously interested and start reading the plethora of materials produced by financial organisations, companies and governments is just not realistic.

Read more
18
Aug
2016

An Executive Cheat Sheet to Big Data

This decade has seen the rise of Big Data informing all things important in our lives. Whether "money balling" winning sports teams, accelerating the pursuit of a cure for cancer or understanding voter sentiments, Big Data has a role to play. It has become common parlance in most large commercial enterprises, some of which have undertaken significant transformative efforts using Data Science to reshape their mission and business functions. Other businesses, not wanting the appearance of being left behind, have put a marketing spin on “us too, we have lots of data”.

Read more
13
Jul
2016

10 Things to Know About Theresa May for the Non-Brit

Here’s a quick primer on the newly minted UK Prime Minister, for those who don’t follow UK politics too closely: A Member of Parliament since 1997, and known as a liberal Conservative who served as Home Secretary under last Prime Minister Cameron, May was sworn in today as the second female Prime Minister in the UK.59-year-old May won the Conservative leadership race, and with it the PM seat, after her caucus-mate Andrea Leadsom effectively killed her own campaign by saying she was more qualified than May to lead Britain because she is a motherMay is the daughter of an Anglican Vicar and married to banker Philip May since 1980 – after being famously introduced by their Oxford friend Benazir BhuttoAlthough described as a liberal Conservative, she also has a reputation of being tough on immigration, tough on drugs and tough on crime – perhaps just generally a reputation as a tough figureAccomplishments a-many, perhaps her most famous controversy was her “Go Home Vans” initiative where she attempted to encourage illegal migrants to self-deport

Read more
17
Jun
2016

7 Takeaways: Big Data Toronto Conference

Over 2,000 attendees and dozens of exhibitors and speakers gathered at the Metro Toronto Convention Centre on June 14th and 15th to exchange ideas, knowledge or simply get up to speed on what Big Data has to offer these days. Golfdale Consulting was fortunate to be one of the exhibitors. We loved the energy and enthusiasm in the room and we walked out of the Conference energized ourselves.

Read more
24
May
2016

Sales, Emotions and the C-Suite

Selling and consulting to the C-Suite can be for many, an intimidating task. Executives are by definition the folks who have “made it” and it can be humbling to think we have kernels of knowledge or wisdom to offer up to these gods and goddesses of the empires they rule. As a consultant and provider of products and services to the C-Suite for many years, as well as a former executive-cum-entrepreneur myself, I offer that “level” matters less than we imagine it does. The following truism will help you hone your engagement skills and serve as a reminder that executives are first and foremost human in their nature and actions.

Read more
31
Mar
2016

Captaining a B2B Sales Force for Growth

The often heard mantra of business is that CEOs are Captains, charting a voyage for their company to destinations that promise riches to those who invest and great new experiences to those who brave with them on their journey. With talk of navigating rough seas or unchartered waters, catching a tail wind or riding a wave, there the metaphor usually ends. Getting down to business involves shifting attention to the new Decision Sciences of management, including sales analytics. To the seafarers of entrepreneurship, however, these new sciences would do well to take some lessons from the long established rules of physics and travelling at sea.

Read more
10
Mar
2016

Batman Vs. Superman! Social Scientists Vs. Data Scientists?

This season brings us a comic book entertainment twist on the big screen, with superheroes pitted against each other in life and death battles. Marketers raise our interest and compel anticipation by goading us fans into “taking sides”. The approach may be novel to movies but it’s a long-standing and proven approach to sport where intense rivalries are always central to the plot. Remove home team mania, my hero versus yours, and we will still have excellent sport but accompanied by empty stadiums.

Read more
1
Mar
2016

Why My Wife is Right and Google is Wrong

Business decisions are a little like marital ones. I’m not talking about the big, strategic decisions we make like “Should we acquire a small competitor?” or “Should we have a child?” I’m talking about the small but important decisions we make every day. The ones that are nonetheless consequential and all consuming in the moment, with a lot on the line to get it right. Like when you’re cutting it close on getting somewhere urgently. “How do we get from downtown to uptown, on time to pick up the kids after school?” Same as “How do we get from downtown to uptown, on time to make our sales call?”

Read more
23
Feb
2016

Could Basic Life Insurance Help Reduce Poverty?

Understanding the upside: Governments across the globe have made much of consumer protection of late, standing up for the public interest against predatory marketing and sales practices. These protections are particularly important in defending the rights of individuals with modest means purchasing complex financial products and services. Consumers, in particular those who may lack the financial literacy required to fully appreciate the ramifications of such transactions, rightfully rely on government to help set standards on what constitutes good versus bad personal financial advice. Regulators quite rightly square off against unscrupulous practices, enforcing marketplace conduct standards in tandem with certification and licensing of individuals providing financial services. Enforce ever-higher standards on industry and expand the regulators reach and control. At first glance, what can be the downside?

Read more
29
Oct
2015

Financial Literacy Month Is Around The Corner: Have You Thought About The Value of Advice?

My husband and I met with our financial advisor yesterday. I am always amazed how much I learn and am nudged to remember in these meetings, even though I know quite a bit about personal finance myself. I closely work with both the investment funds industry and the life insurance industry. I actively participate in industry groups, consultations, and follow financial and personal finance news and developments daily. This gives me just enough knowledge about financial services to know that I can not advise myself. Both my husband and I are well educated professionals, but we couldn't navigate ourselves into a comfortable retirement without the help of our advisor. Our advisor lives and breathes this stuff while we go on with our daily lives and careers.

Read more
31
Aug
2015

“Back to school” For Government Relations

It’s back to school for students, parents and teachers soon. It is also a time when governments will roll up their sleeves after a summer hiatus and get back down to serious work. Is your Government Relations (GR) plan ready for “back to school”?

Read more
12
Feb
2015

Ready Or Not…Cyber Attacks On Financial Institutions Are Real

Ready or not, it is a fact that cyber attacks and threats are going to be a dominant risk to financial institutions in 2015. Cyber security now ranks as the principal concern of the financial services industry, according to results of a Fall 2014 survey released by The Depository Trust & Clearing Corporation (DTCC). According to their news release, a record 84% of respondents in DTCC’s Systemic Risk Barometer, identified cyber-risk as one of their top five concerns The finding represents an increase of 25 points since the last survey was conducted in March 2014.

Read more
2
Jan
2015

Is your GR plan ready for 2015?

The new year is a great time to evaluate your government relations needs. New year, fresh start.

Read more
10
Dec
2014

HoHo Hold That Gift To Public Officials

Tis the season to give and receive – so why not show our appreciation to our clients, stakeholders and colleagues, right? Yes, but not so fast when it comes to public officials. Public officials we deal with as part of our business don’t fall into the same category as other business contacts. Public officials, including politicians, their families and their staffers, are often not allowed to receive gifts. In instances where they are allowed, there are strict rules around these exemptions and they generally have to publicly disclose the gifts they accept.

Read more