NA Regional Grocery: New Digital Pathways

Online grocery shopping habits are changing and with them, considerable investments in digital grocery offerings. Mapping out the road to ecommerce success, we investigated three levels of change: the front line store level view, an organizational level view of changing demand and habits, and the macro economic landscape. This Mercatus commissioned strategy paper provides practical guidance for regional grocers on how to get in front of eCommerce and meet changes in consumer habits.